Supporter Reach

Blogs are a "Cyberspace Soapbox"

Politicians are looking to the web and seeing blogs as a way to bypass traditional media outlets in order to get their campaign messages heard.[1] Blogs themselves, are perceived as very intimate and are a great way for politicians to look "in touch" with their constituents.[1] Politicians who use them, envision blogs as a forums for political discussion with their target audiences and really see them as "cyberspace soapboxes" where they can say what they really want about issues and campaign objectives.[1] Moreover, through a blog, a politician can recast their image in the public eye.

Voters Turn to Blogs for Additional Information

People do go online in hopes of discovering additional information about their candidates and the campaign issues that the news media may have missed or simply ignored.[1]

Overall Influence of Blogs on Voters

Blogs in general have less reach than news media outlets and a recent study found that only 7% of the general population have exposure to blogs when they go online however, they are influential in the fact that over 83% of journalists use blogs for their articles.[2] Even 43% of journalists have used them at least every week.[2] This information shows that major opinion leaders in the media world are taking blogs seriously and in turn, these blogs are impacting public opinion when it comes to politics.

1. Sappenfield, Mark. "More Politicians Write Blogs to Bypass Mainstream Media." The Christian Science Monitor March 24, 2005
2. Drezner, D. & Farrell, H. "The Power and Politics of Blogs." Springer Science and Business Media. August 2004.
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