Politicians' Social Networking Profiles

With the rising popularity of social networking sites in recent years, social networking profiles have played an important role in the 2008 presidential campaign.

Overview

For the 2008 presidential election, candidates have taken advantage of social networking sites such as MySpace and Facebook by creating their own profiles. The profiles allow candidates to appeal to a younger audience, mainly high school and college students. Reaching out to the general public through social networking sites has become increasingly important for candidates as a large fraction of social networking users are of voting age; for instance, on MySpace, approximately 86% of Americans are eligible to vote.[1]

On their profiles, candidates include personal information such as their hobbies, favorite movies, and favorite music Online profiles also give the opportunity for candidates to post videos and blog posts to update people about the campaign race. Candidates MySpace profiles also include ads that encourage visitors to support their campaigns.[2][3] "Friends" of the candidates are able to proclaim their support of the candidate and post on the candidates' walls. On Facebook, candidates' friends also get updates on the campaigns by getting information sent to their News Feeds; these News Feed reports are then viewable by others who visit their friends' profiles.[4] In this way, both candidates' friends and the greater public are able to learn more about current news concerning the election.

Politicians' Social Networking Profiles

Bibliography
1. Williams, Alex. "The Future President, on Your Friends List." The New York Times. March 18, 2007. http://www.nytimes.com/2007/03/18/fashion/18myspace.html?_r=2&scp=1&sq=myspace%20election%202008&st=nyt&oref=slogin
2. Barack Obama's MySpace profile http://www.myspace.com/barackobama
3. John McCain's MySpace profile http://www.myspace.com/johnmccain
4. Davies, Frank. "The Race Online: Obama, Rivals Bring Internet Campaigning to New Level." McClatchy-Tribune Business News. February 24, 2008. http://proquest.umi.com/pqdweb?did=1434130141&Fmt=3&clientId=8424&RQT=309&VName=PQD
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